How to use the strategy of TSS?
Unique trade offer, or USP, is a technology of creating unique products from non-unique, creating obvious benefits for Your customer. The main benefits of UTP: 1. The uniqueness will allow…

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What should be the photos in the online store?
1. Show the benefits of the product not only in the text. For example, an online clothing store can show photos of things from different angles. Do not forget that…

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Success lessons from Henry Ford
1. Serve others. "A business absolutely devoted to service will have little concern about profit. It will be indecently big." The secret of success is to serve others. All successful…

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Recommendations for lead generation via e-mail newsletter

Despite the emergence of many different tools to deliver information to potential and existing customers, e-mail is still one of the most effective in terms of “cost-result”. In addition, statistics show that about 27% of people prefer to receive information about their brands through e-mail.

So, here are 9 best practices for lead generation:

1. Use stimulating phrases

Adding an “incentive” to the email header significantly increases the chance that the email will be read. Even if a person is not interested in the proposed product or service, his attention may well be attracted by the accompanying bonus offer. Continue reading

Recommendations for effective use of time
1. Time to deal with the crises. Russian "maybe" rarely helps, and often gets further into a dead end, the way out of which requires much more strength and energy.…

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Word of mouth marketing. How to make people talk about you
How to ensure your company's stunning success and popularity without spending a penny on advertising? How to make customers tell all their friends, acquaintances and even passers-by about you? And…

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Mental traps of our mind
Mental traps is the "thumb" and the usual ways in which painfully and avail moves our thought, burning incredible amounts of our time, sucking the energy and not creating any…

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Recommendations for effective use of time
1. Time to deal with the crises. Russian "maybe" rarely helps, and often gets further into a dead end, the way out of which requires much more strength and energy.…

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