Despite the emergence of many different tools to deliver information to potential and existing customers, e-mail is still one of the most effective in terms of “cost-result”. In addition, statistics show that about 27% of people prefer to receive information about their brands through e-mail.
So, here are 9 best practices for lead generation:
1. Use stimulating phrases
Adding an “incentive” to the email header significantly increases the chance that the email will be read. Even if a person is not interested in the proposed product or service, his attention may well be attracted by the accompanying bonus offer. Continue reading