What's the use of reading books?
1. Develops thinking One of the important advantages of reading books is the positive effect it has on our thinking. When reading, we think more to understand this or that…

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Seven laws of success from Warren Buffett
"If you're all so smart, then why am I so rich? Warren Buffett" This famous phrase is attributed to the charming American old billionaire. An eccentric old man with the…

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How to use the strategy of TSS?
Unique trade offer, or USP, is a technology of creating unique products from non-unique, creating obvious benefits for Your customer. The main benefits of UTP: 1. The uniqueness will allow…

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customers

Word of mouth marketing. How to make people talk about you

How to ensure your company’s stunning success and popularity without spending a penny on advertising? How to make customers tell all their friends, acquaintances and even passers-by about you? And only good! In fact, it is not difficult to do. You just need to start the mechanism of word of mouth marketing.

How to do it, in all details and with vivid examples, wrote Andy Sernovitz, in his sensational bestseller “word of Mouth marketing. How smart companies make you talk about yourself.”

Let’s start with the basics Continue reading

How to make a client a fan of the company?

Pareto rule in sales is no less effective than in other areas. It has long been proven that 20% of the most loyal and loyal customers give 80% of the company’s profits, and the remaining 80% of customers – only 20% of the profits. However, most business owners, sales managers and sales professionals work hard to increase the second 80% of customers, while it is worth focusing on the first 20%. In this article we will talk about how to work with customers, so that they become your loyal fans and gradually increase the number of the first 20%, and, consequently, the volume of 80% of profit. Continue reading

How can an entrepreneur get rid of decadent thoughts?
1. Do not break away from production. If you have turned your hobby into a business, and the company began to grow rapidly, you most likely do not have to…

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Low-budget ideas for business
1. Website about discounts, providing discount cards for temporary use, exchange and sale of gift cards. 2. Production of commemorative medals for newborns, plaster prints of palms of kids, registration…

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The main differences between rich and poor
1. The rich save money and time. 2. The poor spend what they earn – the rich invest what they earn. 3. Poor distribute generous tip, and the rich in…

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Recommendations for effective use of time
1. Time to deal with the crises. Russian "maybe" rarely helps, and often gets further into a dead end, the way out of which requires much more strength and energy.…

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