How to ensure your company’s stunning success and popularity without spending a penny on advertising? How to make customers tell all their friends, acquaintances and even passers-by about you? And only good! In fact, it is not difficult to do. You just need to start the mechanism of word of mouth marketing.
How to do it, in all details and with vivid examples, wrote Andy Sernovitz, in his sensational bestseller “word of Mouth marketing. How smart companies make you talk about yourself.”
Let’s start with the basics Continue reading
Pareto rule in sales is no less effective than in other areas. It has long been proven that 20% of the most loyal and loyal customers give 80% of the company’s profits, and the remaining 80% of customers – only 20% of the profits. However, most business owners, sales managers and sales professionals work hard to increase the second 80% of customers, while it is worth focusing on the first 20%. In this article we will talk about how to work with customers, so that they become your loyal fans and gradually increase the number of the first 20%, and, consequently, the volume of 80% of profit. Continue reading