How to make a client a fan of the company?

Pareto rule in sales is no less effective than in other areas. It has long been proven that 20% of the most loyal and loyal customers give 80% of the company’s profits, and the remaining 80% of customers – only 20% of the profits. However, most business owners, sales managers and sales professionals work hard to increase the second 80% of customers, while it is worth focusing on the first 20%. In this article we will talk about how to work with customers, so that they become your loyal fans and gradually increase the number of the first 20%, and, consequently, the volume of 80% of profit. Continue reading →