1. Serve others.
“A business absolutely devoted to service will have little concern about profit. It will be indecently big.”
The secret of success is to serve others. All successful people serve, the greater the success, the greater the service. Wealth is created from services, and comes only through services. Ford said: “Wealth, like happiness, cannot be achieved by direct search. It comes as a byproduct of providing useful services. How do you serve?
“There is no man who cannot achieve more than he thinks he can.”
You are completely unaware of your possibilities, so you never focus your efforts on one task. Continue reading
Unique trade offer, or USP, is a technology of creating unique products from non-unique, creating obvious benefits for Your customer.
The main benefits of UTP:
1. The uniqueness will allow you to rise above your competitors. Your company can become #1 in its market.
2. Selling is easy. Your customers fall under the influence of the USP and are highly motivated to buy from You.
3. You can set the price more expensive than the competition. You buy, not because it is cheaper, but because You have higher value. Continue reading