Unique trade offer, or USP, is a technology of creating unique products from non-unique, creating obvious benefits for Your customer.
The main benefits of UTP:
1. The uniqueness will allow you to rise above your competitors. Your company can become #1 in its market.
2. Selling is easy. Your customers fall under the influence of the USP and are highly motivated to buy from You.
3. You can set the price more expensive than the competition. You buy, not because it is cheaper, but because You have higher value. Continue reading