Why do users leave the site?
Why do users leave the site? In most cases, this is due to the fact that webmasters use certain annoying factors that lead to discomfort and disorientation. This may also be due to various effects that cast doubt on the reliability and quality of the project. But let’s not get ahead of ourselves and assess all possible causes of audience disorder.
Sound effects.
Under no circumstances should you install any sounds and melodies on your pad, especially immediately upon loading. First, surely during the session the visitor is already listening to something of his own, and it is unlikely that he will approve your initiative. Secondly, any unexpected detail causes suspicion and anxiety, and the user will quickly close the page, just not to hear extraneous sounds. So, it is hardly necessary to wonder why users leave the site, if you have such “bells and whistles”, here and so everything is clear.
Download speed.
Online users are not used to the long wait, they can not sit in front of the monitor agonizing seconds until the page deigns to open. Therefore, it does not hurt once again to make sure that you have chosen a quality hosting that does not fail. And the site itself needs to be optimized, both in terms of images and in terms of code. Pages should weigh no more than fifty Kilobytes.
No data required.
You can not deceive the expectations of the user: if he moved from the search engine for a specific request, you should see exactly what he expects. For this reason, it makes sense to thoroughly and deeply assess the appropriateness of the selected keywords when optimizing pages. Otherwise, you and visitors will lose, and positions in the search engine, because now robots take into account behavioral factors.
Obscene design.
Many people tend to think that the design is a secondary thing, and then wonder: “why do users leave the site?”. In fact, the appearance is not the last role, it sets the visitor in one way or another on a subconscious level. The design should clearly correspond to the theme and nature of the project, always keep this in mind if you want to provide usability at a high level. In no case do not use a variety of unpleasant and hackneyed moves: animation, drop-down menus, aggressive colors. They lead to discord and have a repulsive effect.
