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Why is passion important for business?

You have to love what you do — otherwise you will never succeed in life. If you love your work, you will work tirelessly, try to surpass your achievements and eventually become much more enjoy life. The most important moments on the way to success — to know your business and love what you do. This allows you to solve many complex problems.

Here is the very first paragraph of my first book, the Art of making deals: “I don’t do it for the money. I have enough money — more than I could ever need. I’m doing this for the cause. The conclusion of the transaction for me is art. Someone paints on canvas a lovely picture, someone writes wonderful poems. I like to make deals — and preferably big deals. I get my kicks in this.”

Twenty years have passed since then, and I still make deals — big deals. And that’s still getting its own buzz.

It works. I surrender to my passion — and the money themselves float to me. I am much richer now than when I wrote my first book. I am so passionate about my work that there is no better occupation for me all over the world — and this is a great feeling. Sometimes I can’t even sleep. I really want to get up and get back to work.
Do not think about how to make money. Instead, think about what you can do that is useful and valuable for people, for your city or district. What needs to be changed for the better? What should be made more effective? What problem could you solve? What needs to be met? And — most importantly — what kind of work would give you pleasure?

Of course, you need to get money for your work — and you will get it if you do something that is valuable to others. In the game called “Life” money is a way to count points. But the real pleasure you get not from scoring, but from the joy that you experience, finding a creative way to “score the ball in the goal.” Find your passion in doing something useful for others — and money will come.

This may seem like a simplification, but I have earned more than a billion dollars by adhering to this simple philosophy. Many are still convinced that I started, already having the big money received by me from the father. In fact, at the beginning of my business career, I had almost nothing. My father didn’t give me much money — but he gave me a good education and a simple formula for success: do what you love.

Look for in everything you do, your mission, some big goal besides money, something that can awaken your passion. Find something higher than just the greed of people who care about nothing but money. Expand your horizons. Meet the needs of people in everything you can. Create beauty, increase efficiency, ensure a healthy lifestyle and financial security, create an opportunity to earn money for as many people as possible.

If you want to do really big things, you need to be filled with enthusiasm and passion. Any job, if you do it for real, requires passion. The gatekeeper, the waiter, the clerk at reception to greet every visitor with joy. It doesn’t matter what kind of work you do now. Do it with all the passion — and a miracle will happen. You’ll cross paths with the right person and you’ll be noticed. I’ve seen it a great many times. And how much more passion is needed to become a great entrepreneur or Creator! Find worthy occupation — and indulge in it with all passion of soul and heart.

Without passion, life becomes dull and dull. Passion gives a person the inner strength to stand and not give up. My victory with the Grand Hyatt project would not have been possible without dedication, perseverance and hard work. I have a passion to transform neglected and unwanted things into useful and beautiful and this desire to support me in all trials. My enthusiasm attracted many other people to my projects — people who shared my dream.

How to find this passion in yourself? Try this. Put aside all prejudices and rational assessments for the moment. Start dreaming about what you would really like to do with all your heart. If you were to do one thing in your life — what would it be? What can you do with such passionate dedication that will make you forget about time? What gives you such pleasure that you are ready to do it under any circumstances, even if you do not pay a cent? That might lead you out of this world and bring true inspiration?
But be realistic. Doing what you love means doing what you know how to do. Think about your strengths. Find what you know how to do well. Think about your unique abilities, what you have already done — and what you are proud of. What is given to you most simply? And, as long as you think about what you love — think globally! Think of great achievements. About the joy of accomplishment that your work will give you. However, when you work on what you love – it is not work. Your very activity becomes a source of additional energy. Steve jobs, founder of Apple and Pixar, is a passionate fanatic of computer technology. He’s not the best computer designer — but he’s the most passionate. It was jobs ‘ passion that made him one of the most brilliant innovators of the entire generation.

Passion is more important than intelligence or talent. I have seen truly talented and very intelligent people fail because of a lack of passion. I call them “idea people.” I think you’ve seen them, too. They always have great new ideas that they would like to implement in the future, but they do not make any efforts to implement them.

Ideas are born in their heads — but never reach their hearts. And without a heart, any idea is quickly exhausted. The ideas themselves are lightweight and vague. To turn them into stone, concrete and glass, you need a tremendous passion. It is necessary to bring down ideas from heaven to earth. Put all your emotion into your ideas — and quickly, before they disappear into the blue haze! Passion is a magical ingredient that charges you with the fierce drive necessary to bring your plans to life.

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