Monthly Archives: July 2017
What should be the photos in the online store?
1. Show the benefits of the product not only in the text. For example, an online clothing store can show photos of things from different angles. Do not forget that many are concerned not only with the appearance but also the quality of the product. Place photos that show specific details of the product close-up – for example, photos of buttons, seams, embroidery, etc. Also pay attention to the hidden elements of the product, information about which is no less important.
2. Not all customers have a rich imagination. If possible, help the buyer to understand how the clothes look on the person or how the sofa fits into the interior. Strive to solve human problems with the help of photos. Continue reading
How to make a client a fan of the company?
Pareto rule in sales is no less effective than in other areas. It has long been proven that 20% of the most loyal and loyal customers give 80% of the company’s profits, and the remaining 80% of customers – only 20% of the profits. However, most business owners, sales managers and sales professionals work hard to increase the second 80% of customers, while it is worth focusing on the first 20%. In this article we will talk about how to work with customers, so that they become your loyal fans and gradually increase the number of the first 20%, and, consequently, the volume of 80% of profit. Continue reading
