Monthly Archives: November 2018
Word of mouth marketing. How to make people talk about you
How to ensure your company’s stunning success and popularity without spending a penny on advertising? How to make customers tell all their friends, acquaintances and even passers-by about you? And only good! In fact, it is not difficult to do. You just need to start the mechanism of word of mouth marketing.
How to do it, in all details and with vivid examples, wrote Andy Sernovitz, in his sensational bestseller “word of Mouth marketing. How smart companies make you talk about yourself.”
Let’s start with the basics Continue reading
Why do users leave the site?
Why do users leave the site? In most cases, this is due to the fact that webmasters use certain annoying factors that lead to discomfort and disorientation. This may also be due to various effects that cast doubt on the reliability and quality of the project. But let’s not get ahead of ourselves and assess all possible causes of audience disorder.
Sound effects.
Under no circumstances should you install any sounds and melodies on your pad, especially immediately upon loading. First, surely during the session the visitor is already listening to something of his own, and it is unlikely that he will approve your initiative. Secondly, any unexpected detail causes suspicion and anxiety, and the user will quickly close the page, just not to hear extraneous sounds. Continue reading
The choice of colors for the site
The color scheme determines the mood of the resource and its thematic affiliation. But in addition, it can also affect the perception: one or another shades you can better position the audience or Vice versa, push it away. Therefore, the choice of colors for the site should behave very carefully.
Black.
For example, black is positioned very strongly and confidently, it is used in the development of Mature and stylish design. It is best to combine it with some bright and expressive shades, then you will be able to place the accents on the page and interest the audience. Continue reading
