Rule # 1. Regard.
Do not think that the client is a fool who will buy any nonsense that you offer. The client should be respected, because it is he who carries you money for your product or service, but, of course, do not bend under rudeness. Respect in this case is a friendly attitude and a desire to help a person make the right choice, so that after the purchase of your product or service, he felt as comfortable as possible and was one hundred percent satisfied with the purchase.
Rule # 2. Identification of needs.
If you have a point of sale, such as the sale of gifts, or any online store in which there is an opportunity to advise customers, before you offer something, you must first identify — what is the need of the person. Continue reading
How to ensure your company’s stunning success and popularity without spending a penny on advertising? How to make customers tell all their friends, acquaintances and even passers-by about you? And only good! In fact, it is not difficult to do. You just need to start the mechanism of word of mouth marketing.
How to do it, in all details and with vivid examples, wrote Andy Sernovitz, in his sensational bestseller “word of Mouth marketing. How smart companies make you talk about yourself.”
Let’s start with the basics Continue reading
1. «High resolution»
Here we are talking about your “resolution” in this niche, that is, your level of understanding, your experience, knowledge. For example, if you are all my adult life fond of paragliding, skydiving and other air-extreme things, it is clear that your permission in this area is great, in other words, you are “in the subject.” Accordingly, it will be much easier for you to open an online store of paragliders than an online store of dry mixes for baking.
2. “The suffering crowd»
People need your product. They want it. The statistics of Yandex (http://wordstat.yandex.ru/) many queries on this topic, download the and ask. It is very difficult to sell what people do not know yet. You can, but it is difficult, and it is better not to make such a product the basis of your first business. Continue reading