Why do users leave the site?
Why do users leave the site? In most cases, this is due to the fact that webmasters use certain annoying factors that lead to discomfort and disorientation. This may also…

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Where to get ideas for startups?
1. Live in the future Stay on the edge of MacBook air. Use something that didn't exist yesterday. Read about new inventions. Think about products for the new generation. The…

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Mental traps of our mind
Mental traps is the "thumb" and the usual ways in which painfully and avail moves our thought, burning incredible amounts of our time, sucking the energy and not creating any…

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Five rules for a successful seller

Rule # 1. Regard.

Do not think that the client is a fool who will buy any nonsense that you offer. The client should be respected, because it is he who carries you money for your product or service, but, of course, do not bend under rudeness. Respect in this case is a friendly attitude and a desire to help a person make the right choice, so that after the purchase of your product or service, he felt as comfortable as possible and was one hundred percent satisfied with the purchase.

Rule # 2. Identification of needs.
If you have a point of sale, such as the sale of gifts, or any online store in which there is an opportunity to advise customers, before you offer something, you must first identify — what is the need of the person. Continue reading

Word of mouth marketing. How to make people talk about you

How to ensure your company’s stunning success and popularity without spending a penny on advertising? How to make customers tell all their friends, acquaintances and even passers-by about you? And only good! In fact, it is not difficult to do. You just need to start the mechanism of word of mouth marketing.

How to do it, in all details and with vivid examples, wrote Andy Sernovitz, in his sensational bestseller “word of Mouth marketing. How smart companies make you talk about yourself.”

Let’s start with the basics Continue reading

Seven criteria of ideal business niche

1. «High resolution»
Here we are talking about your “resolution” in this niche, that is, your level of understanding, your experience, knowledge. For example, if you are all my adult life fond of paragliding, skydiving and other air-extreme things, it is clear that your permission in this area is great, in other words, you are “in the subject.” Accordingly, it will be much easier for you to open an online store of paragliders than an online store of dry mixes for baking.

2. “The suffering crowd»
People need your product. They want it. The statistics of Yandex (http://wordstat.yandex.ru/) many queries on this topic, download the and ask. It is very difficult to sell what people do not know yet. You can, but it is difficult, and it is better not to make such a product the basis of your first business. Continue reading

What should be the photos in the online store?
1. Show the benefits of the product not only in the text. For example, an online clothing store can show photos of things from different angles. Do not forget that…

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The choice of colors for the site
The color scheme determines the mood of the resource and its thematic affiliation. But in addition, it can also affect the perception: one or another shades you can better position…

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Seven criteria of ideal business niche
1. «High resolution» Here we are talking about your "resolution" in this niche, that is, your level of understanding, your experience, knowledge. For example, if you are all my adult…

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The laws to success by Randy gage
1. The law of emptiness. If you need new shoes, throw away the old ones. If you need new clothes, clean your closet. You must willingly give up your stereotypes.…

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