1. «High resolution»
Here we are talking about your “resolution” in this niche, that is, your level of understanding, your experience, knowledge. For example, if you are all my adult life fond of paragliding, skydiving and other air-extreme things, it is clear that your permission in this area is great, in other words, you are “in the subject.” Accordingly, it will be much easier for you to open an online store of paragliders than an online store of dry mixes for baking.
2. “The suffering crowd»
People need your product. They want it. The statistics of Yandex (http://wordstat.yandex.ru/) many queries on this topic, download the and ask. It is very difficult to sell what people do not know yet. You can, but it is difficult, and it is better not to make such a product the basis of your first business. Continue reading
Despite the emergence of many different tools to deliver information to potential and existing customers, e-mail is still one of the most effective in terms of “cost-result”. In addition, statistics show that about 27% of people prefer to receive information about their brands through e-mail.
So, here are 9 best practices for lead generation:
1. Use stimulating phrases
Adding an “incentive” to the email header significantly increases the chance that the email will be read. Even if a person is not interested in the proposed product or service, his attention may well be attracted by the accompanying bonus offer. Continue reading
Repeat the name of the person you met.
“Glad to meet you, Vitaly!””Nice to meet you, Anna” This simple trick allows you to avoid a situation when in one ear flew, for another took off from.
Ask the person a question.
No matter how long the conversation lasts, get interested in the person, ask him about something. The question may concern his Hobbies, studies, work. A prerequisite is to use the name of the interlocutor. “Vitaly, do you do any sports?”Just do not insert a person’s name too often, it just pushes. Continue reading