What should be the photos in the online store?
1. Show the benefits of the product not only in the text. For example, an online clothing store can show photos of things from different angles. Do not forget that…

Continue reading →

When do we gain and lose strength?
We lose strength when: • say "Yes" when I wanted to say "no», • smile instead of crying, • not rest, • we persuade ourselves to suffer a little more,…

Continue reading →

How to stop delaying things for later? (part 1)
The habit of putting things off until the last minute can be a big problem both in business and in everyday life. Missed opportunities, overtime, stress, overload, resentment, guilt are…

Continue reading →

business roles

Word of mouth marketing. How to make people talk about you

How to ensure your company’s stunning success and popularity without spending a penny on advertising? How to make customers tell all their friends, acquaintances and even passers-by about you? And only good! In fact, it is not difficult to do. You just need to start the mechanism of word of mouth marketing.

How to do it, in all details and with vivid examples, wrote Andy Sernovitz, in his sensational bestseller “word of Mouth marketing. How smart companies make you talk about yourself.”

Let’s start with the basics Continue reading

Seven criteria of ideal business niche

1. «High resolution»
Here we are talking about your “resolution” in this niche, that is, your level of understanding, your experience, knowledge. For example, if you are all my adult life fond of paragliding, skydiving and other air-extreme things, it is clear that your permission in this area is great, in other words, you are “in the subject.” Accordingly, it will be much easier for you to open an online store of paragliders than an online store of dry mixes for baking.

2. “The suffering crowd»
People need your product. They want it. The statistics of Yandex (http://wordstat.yandex.ru/) many queries on this topic, download the and ask. It is very difficult to sell what people do not know yet. You can, but it is difficult, and it is better not to make such a product the basis of your first business. Continue reading

Recommendations for lead generation via e-mail newsletter

Despite the emergence of many different tools to deliver information to potential and existing customers, e-mail is still one of the most effective in terms of “cost-result”. In addition, statistics show that about 27% of people prefer to receive information about their brands through e-mail.

So, here are 9 best practices for lead generation:

1. Use stimulating phrases

Adding an “incentive” to the email header significantly increases the chance that the email will be read. Even if a person is not interested in the proposed product or service, his attention may well be attracted by the accompanying bonus offer. Continue reading

Effectively plan time on Eisenhower
Time is a twofold concept. On the one hand, we have it in abundance, and it is still a lot in stock. On the other hand, every second we spent…

...

What do you need to learn before you become a businessman?
1. Time-management. This is said by many, but most of these people do not have this interesting skill. The essence of time management is to learn not to postpone the…

...

Low-budget ideas for business
1. Website about discounts, providing discount cards for temporary use, exchange and sale of gift cards. 2. Production of commemorative medals for newborns, plaster prints of palms of kids, registration…

...

How to use the strategy of TSS?
Unique trade offer, or USP, is a technology of creating unique products from non-unique, creating obvious benefits for Your customer. The main benefits of UTP: 1. The uniqueness will allow…

...