How to optimize the time spent in the network?
1. Eliminate your Internet diet unwanted sites. Sit down and think about what you really need and what you're wasting your time on. This is normal, if there will be…

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Mental traps of our mind
Mental traps is the "thumb" and the usual ways in which painfully and avail moves our thought, burning incredible amounts of our time, sucking the energy and not creating any…

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How to optimize the time spent in the network?
1. Eliminate your Internet diet unwanted sites. Sit down and think about what you really need and what you're wasting your time on. This is normal, if there will be…

Continue reading →

business roles

Word of mouth marketing. How to make people talk about you

How to ensure your company’s stunning success and popularity without spending a penny on advertising? How to make customers tell all their friends, acquaintances and even passers-by about you? And only good! In fact, it is not difficult to do. You just need to start the mechanism of word of mouth marketing.

How to do it, in all details and with vivid examples, wrote Andy Sernovitz, in his sensational bestseller “word of Mouth marketing. How smart companies make you talk about yourself.”

Let’s start with the basics Continue reading

Seven criteria of ideal business niche

1. «High resolution»
Here we are talking about your “resolution” in this niche, that is, your level of understanding, your experience, knowledge. For example, if you are all my adult life fond of paragliding, skydiving and other air-extreme things, it is clear that your permission in this area is great, in other words, you are “in the subject.” Accordingly, it will be much easier for you to open an online store of paragliders than an online store of dry mixes for baking.

2. “The suffering crowd»
People need your product. They want it. The statistics of Yandex (http://wordstat.yandex.ru/) many queries on this topic, download the and ask. It is very difficult to sell what people do not know yet. You can, but it is difficult, and it is better not to make such a product the basis of your first business. Continue reading

Recommendations for lead generation via e-mail newsletter

Despite the emergence of many different tools to deliver information to potential and existing customers, e-mail is still one of the most effective in terms of “cost-result”. In addition, statistics show that about 27% of people prefer to receive information about their brands through e-mail.

So, here are 9 best practices for lead generation:

1. Use stimulating phrases

Adding an “incentive” to the email header significantly increases the chance that the email will be read. Even if a person is not interested in the proposed product or service, his attention may well be attracted by the accompanying bonus offer. Continue reading

How to stop delaying things for later? (part 1)
The habit of putting things off until the last minute can be a big problem both in business and in everyday life. Missed opportunities, overtime, stress, overload, resentment, guilt are…

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Effective ways to complete the transaction
1. Assumption. Get a pre-promise. On the one hand, prior consent does not oblige to anything and it is not difficult to obtain, on the other hand, it is a…

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How to stop delaying things for later? (part 2)
If you know that tomorrow is a day off, you will be less inclined to postpone things, because you do not want to afford such a "luxury" as a day…

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Why is passion important for business?
You have to love what you do — otherwise you will never succeed in life. If you love your work, you will work tirelessly, try to surpass your achievements and…

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