Seven criteria of ideal business niche
1. «High resolution» Here we are talking about your "resolution" in this niche, that is, your level of understanding, your experience, knowledge. For example, if you are all my adult…

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Seven laws of success from Warren Buffett
"If you're all so smart, then why am I so rich? Warren Buffett" This famous phrase is attributed to the charming American old billionaire. An eccentric old man with the…

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The laws to success by Randy gage
1. The law of emptiness. If you need new shoes, throw away the old ones. If you need new clothes, clean your closet. You must willingly give up your stereotypes.…

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business roles

Word of mouth marketing. How to make people talk about you

How to ensure your company’s stunning success and popularity without spending a penny on advertising? How to make customers tell all their friends, acquaintances and even passers-by about you? And only good! In fact, it is not difficult to do. You just need to start the mechanism of word of mouth marketing.

How to do it, in all details and with vivid examples, wrote Andy Sernovitz, in his sensational bestseller “word of Mouth marketing. How smart companies make you talk about yourself.”

Let’s start with the basics Continue reading

Seven criteria of ideal business niche

1. «High resolution»
Here we are talking about your “resolution” in this niche, that is, your level of understanding, your experience, knowledge. For example, if you are all my adult life fond of paragliding, skydiving and other air-extreme things, it is clear that your permission in this area is great, in other words, you are “in the subject.” Accordingly, it will be much easier for you to open an online store of paragliders than an online store of dry mixes for baking.

2. “The suffering crowd»
People need your product. They want it. The statistics of Yandex (http://wordstat.yandex.ru/) many queries on this topic, download the and ask. It is very difficult to sell what people do not know yet. You can, but it is difficult, and it is better not to make such a product the basis of your first business. Continue reading

Recommendations for lead generation via e-mail newsletter

Despite the emergence of many different tools to deliver information to potential and existing customers, e-mail is still one of the most effective in terms of “cost-result”. In addition, statistics show that about 27% of people prefer to receive information about their brands through e-mail.

So, here are 9 best practices for lead generation:

1. Use stimulating phrases

Adding an “incentive” to the email header significantly increases the chance that the email will be read. Even if a person is not interested in the proposed product or service, his attention may well be attracted by the accompanying bonus offer. Continue reading

Low-budget ideas for business
1. Website about discounts, providing discount cards for temporary use, exchange and sale of gift cards. 2. Production of commemorative medals for newborns, plaster prints of palms of kids, registration…

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Recommendations for effective use of time
1. Time to deal with the crises. Russian "maybe" rarely helps, and often gets further into a dead end, the way out of which requires much more strength and energy.…

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The laws to success by Randy gage
1. The law of emptiness. If you need new shoes, throw away the old ones. If you need new clothes, clean your closet. You must willingly give up your stereotypes.…

...

Recommendations for effective use of time
1. Time to deal with the crises. Russian "maybe" rarely helps, and often gets further into a dead end, the way out of which requires much more strength and energy.…

...